Marketing Your Teaching

The strategy and tactics of cases in marketing education

To what degree have you considered your use of cases within your teaching? This paper suggests more and better planning and organisation at all levels from the individual and tactical through to the programme, group and academy is required if the method is to be used more effectively. It contains suggestions and criteria by which such planning and decision making could be carried out, before re...

Secure Web Development Teaching Modules

Web application security has been an emerging topic while an increasing number of information systems are designed based on Extensible Makeup Language (XML) and using Hypertext Transfer Protocol (HTTP) for communications. For example, in recent years, social networking software has been used intensively, especially among college students, and integrated with various marketing or gaming software...

Is your company ready for one-to-one marketing?

One-to-one marketing, also known as relationship marketing, promises to increase the value of your customer base by establishing a learning relationship with each customer. The customer tells you of some need, and you customize your product or service to meet it. Every interaction and modification improves your ability to fit your product to the particular customer. Eventually, even if a compet...

Co-marketing with Channel Partners Expand Your Marketing Reach with Channel Marketing Funds

A Practice Field for Teaching Electronic Marketing

Professionals in electronic marketing make intensive use of information and communication technologies. An intensity that makes the teaching of electronic marketing somewhat challenging and specific when compared with other disciplines. Teaching electronic marketing will only be effective if the learning environment reaches similar levels of technological intensity as the discipline itself. Thi...